🌼 rednote(Xiaohongshu) Pugongying API 小红书蒲公英接口#
This API group provides access to Xiaohongshu Pugongying (蒲公英) — Xiaohongshu’s official influencer marketing and collaboration platform. It includes all essential APIs used to query and analyze influencer (KOL) data, campaign details, pricing, audience analytics, content performance, and more.本接口分组用于访问小红书官方达人营销平台“蒲公英”的各类数据，涵盖达人基本信息、报价、观众画像、内容表现、营销指数、投放数据等常用功能，适用于品牌营销、KOL投放、红人分析等业务场景。
🔹 Key Capabilities 核心功能#
Access to comprehensive KOL (influencer) profiles
获取达人账号的完整信息，包括基础信息、等级、合作资质等。
Query KOL pricing, performance benchmarks, and collaboration history
查询达人报价、以往合作效果和推广类型。
Retrieve detailed audience insights and fan demographics
获取达人粉丝画像、地域分布、性别年龄、兴趣偏好等。
Analyze content performance, engagement rates, and conversion metrics
获取笔记传播数据、阅读互动情况、转化表现等指标。
Track conversion-focused campaigns and view seed content results
获取以转化为目标的种草视频/笔记内容及传播数据。
Explore marketing index scores such as RED指数、种草值等
获取平台官方衡量达人的综合营销评分及趋势。
📘 Common Use Cases 常见应用场景#
Influencer discovery and selection for brand collaboration
达人筛选与品牌投放合作管理
Campaign ROI analysis and media performance benchmarking
品牌投放效果回溯与营销ROI评估
Building influencer dashboards and intelligence systems
构建达人画像系统或品牌数据中台
Multi-dimensional comparison of KOLs for budgeting decisions
多维对比达人能力，为投放预算做支撑
If this group does not contain the interface you need, feel free to contact us for custom development.
如果当前接口分组没有您需要的接口，欢迎联系我们定制开发。
🔍 Focus Keywords / 重点词#
This group is relevant for marketers, agencies, and tech teams working on influencer campaigns:xiaohongshu pugongying api
rednote influencer marketing api
xiaohongshu audience insight api
xiaohongshu conversion analysis
Modified at 2025-06-28 14:14:29
